A new Victoria Secret ad has women in the UK and America frustrated and demanding an apology. The new advertisement by Victoria Secret for a new line of push up bras features slim models posing with the words “The Perfect Body” written in front of them in bold.
The words and the thin, tall, wavy-haired models presented by the lingerie company conveys a standard that has offended and demeaned a number of women. The words are meant to discuss the “perfect” shapes and styles of the bras, but the image it presents is still a confusing one. By using models that all have the same body types and height it sends two messages at once to the public.
On Change.org there is a petition against the new advertisements, which was started by Frances Black, Gabriella Kountourides and Laura Ferris who reside in Leeds, UK. The petition states:
“We would like Victoria’s Secret to change the wording on their advertisements for their bra range Body, to something that does not promote unhealthy and unrealistic standards of beauty, as well as pledge to not use such harmful marketing in the future.
Every day women are bombarded with advertisements aimed at making them feel insecure about their bodies, in the hope that they will spend money on products that will supposedly make them happier and more beautiful….” (read the rest here)
On twitter these is the hashtag #iamperfect which many women are using to express their frustration with Victoria’s Secret and media that sell unattainable standards to women. The hashtag was also started by the three college students who began the petition.
Opinion: Women and Media
Ads of a similar nature have been in the media for years with similar messages. The difference is that over time people have grown more outspoken with their anger and opinions through social media avenues. It’s 2014 and a new generation is using the web to discuss issues that are everyday occurrences in hopes of making a difference.
The female image in media is always a topic of controversy and contradiction. There are a number of companies that make profit on telling women what they should look like, what they need to wear, and how they should speak. It gets exhausting and really ridiculous. The fact of the matter is that media has a direct, and often detrimental effect, on individual’s self esteem.
It’s hard going through life being told you don’t meet some magical status quo. Issues like women’s rights have been getting a new wind in the political and social realms, but when things like this ad are still being plastered in cities around the world we have to really take a look at the society we live in and see if progress is being made.
What do you think: What are your feelings on the ad and Victoria’s Secret? Is the ad perpetuating harmful standards or is it just a case of misinterpretation?